7 Nudges to Work Into Your Query Letters

7 Nudges to Work Into Your Query Letters Nudges are psychological levers that can be used to help influence and persuade people because they work with the way our minds are wired. Here are some common nudges you can work into your query letters and project submissions Nudge Theory  is a branch of economics designed to help us all make better decisions Nudges are widely used in social policy and the corporate world now, to help people make better choices in everything from pensions to well-being.  Richard Thaler, one of the developers of nudge theory, won the Nobel Prize for Economics last year. For example, we tend to take the path of least resistance when it comes to decision-making and will, as a rule, opt for the default option. For this reason, its suggested that state pension schemes and organ donation policies should be opt-out rather than opt-in. Marketers have long used many a wide range of nudges and are finding new ways to nudge people towards sales all the time. Fear of missing out (FOMO), social proof, upselling and product placement are all examples of marketing nudges in action. Here are some nudges that you can work into your query letters when trying to sell your work to editors, agents, and publishers Authority.  We have a natural tendency to defer to people who position themselves as experts. If you have written a book about a particular country or historical period, the amount of research or subject-matter knowledge or traveling that you can bring to bear will add authority to your submission. Mentioning other titles that you have published, or writers who have recommended you, or competitions you have placed are all badges of authority too. Ease.  The easier something looks to read, the more likely it will get read. Your recipient is a busy person, so get to the point in clear, direct sentences, and dont bombard them with unnecessary information. Set out your letter in a scannable, user-friendly style, with short paragraphs and bullets and bold to highlight key points. Less is more! Social proof.  We have a natural tendency to follow the herd, which is why businesses love testimonials and case studies. Any evidence you have of the popularity of your work is worth mentioning here – perhaps you have a story that is very popular with your writers group, or you had successfully published pieces on a similar topic before, or achieved rankings in an Amazon category, or have grown a strong social media following. Mention anything that shows you have the makings of a tribe, and you will be that bit harder to ignore. Reciprocity.  Giving to get is another powerful lever. In exchange for having your work considered, you might offer a free report or access to other useful material you have published. Or you could offer to provide some sample work for free. The content agency I work for often does this – its a move that shows confidence and gives a prospect something for nothing, while also giving us an opportunity to showcase what we can do. Affinity.  Its hard to say no to people we like. An engaging letter thats respectful of your recipients time, with courtesy, a touch of humor and some personality can often go a long way to getting that first foot in the door. Objection-handling.  A subtle but often very effective nudge is to call out some of the objections that people might have to your idea and explaining why theyre wrong. Idea been done before? Yes, but not from this angle. Not a normal way to approach the theme? Well, no, but then again it worked for book x or film y. This kind of thinking inspires confidence because it shows that you have thought hard about the market context. Priming/topicality.  Look for topics related to your work that are in the news. Making connections with whats happening currently will add a sense of urgency and relevance to your work. If your work has some thematic similarities with other works coming out around the same time, make the most of that too: editors sometimes like the reassurance/excitement of feeling that they are part of a burgeoning trend Final thought:  Dont overdo it and stay yourself Nudges are an interesting and often a very effective way to pitch work more impactfully. But as with any persuasive technique, if the effect feels too forced or too overdone, it can easily backfire. No one wants to feel manipulated, after all. Its probably best to focus on one or two areas that work best for you and your work. If youd link to find out more about nudges, this is a good place to start (https://www.economicshelp.org/blog/glossary/nudges/).

Security Incident Case Study Essay Example | Topics and Well Written Essays - 250 words

Security Incident Case Study - Essay Example This paper seeks to describe how effectively an emergency incident that occurred in Los Angeles International Airport (LAX), at 2:38pm, Terminal 4, would have be managed and highlight how effective airport operators can be, when during emergencies. In this case, where a man trespasses through a restricted doorway, there is actually no need for the crew to lower security gates and order out everyone off the secured gate including the passengers who are already aboard waiting to depart. Since it’s a breech that is only confined to a limited space, the best thing to do would be; assuming that the cameras in that terminal are working, trail the person in question quietly and swiftly without drawing unnecessary attention from the other parties. The evacuation process is so hectic and time consuming; and one that would literally paralyse operations throughout the entire airport. In addition; and as observed in our case study, it is more likely to cause a lot of panic and confusion, in turn making the whole process of trailing the individual in question futile. Finally, given that people will be aware of an anomaly happening at the airport; it is more likely to trigger unexpected reactions. People may start running and in the process injure each other. In conclusion, as analysed in the paper, as an airport operator, your duty is not to bring about confusion and add complexity to arising problems. With this case, and other emergency issues that arise, it is the airport’s duty to ensure that the safety of everyone is guaranteed and the simplest method is used in combating any possible

Business Models and Planning Essay Example | Topics and Well Written Essays - 500 words - 2

Business Models and Planning - Essay Example Remarkably, VCs consider diverse factors before deciding to invest their funds in various business opportunities. There are three major factors the VCS would evaluate to ascertain the viability of the business opportunities. The factors include market size, management team and technology, as outlined by Roberts and Barley (2004). The first factor that VCs consider when investing in a new business is the management team. Regarding the management team, the VC must evaluate the ability to adapt to prevailing marketing environment. In essence, it is the ability of the business to cope with the dynamicity and complexity of the business environment. VCS would consider whether to continue with the existing marketing team or employ more workforces. The management team should consist mostly of a focused team of entrepreneurs whose primary objective is the success of the business (Roberts & Barley, 2004). The second factor that VCs consider before venturing in the new business is the ‘market’. The market is the strength of every business. Either the market is the physical location of the business or any other platform where the exchange of goods and services take place. The entrepreneur should access the market size and formulate viable marketing strategies in order to evaluate the accessibility and the possibility of expansion and developing the market niche. The penetration of the business’ products is a great factor in marketing that is the ability of the products to compete in new markets. The third critical factor considered by VCs when investing in a new market is technology. Notably, technology is a current trend in the world of business. Most business operations, today, require technology to enhance the efficiency and productivity of the company. Technology facilitates speed and accuracy in the production process. The application of the technology in various departments would enable the company to limit the chances of

Human Communication Process in the Small Group Context Essay Example for Free

Human Communication Process in the Small Group Context Essay Question #5 How would you rewrite some of Lam’s comments to show how he could have paraphrased what Kelli, Ryan, and Tamika said? â€Å"Tyler has been late to meetings, because he has been caring for his sick parents. Because he his late and missing meetings, we are missing his part of our assignment. Let’s just go ahead and get started and try to finish tonight. If we need another meeting, we can meet at my place to give us more room, instead of meeting in this old stuffy room. † It’s good to paraphrase because, it lets to previous speaker know if you understood what was said. If incorrect, the message can then be delivered in another way, so that the listener understands the message the speaker it trying to make (Galanes Adams, 2010). This allows for effective communication. Question #6 Which of the eight major categories of nonverbal behaviors are most relevant to this study group? Several of the eight major categories of nonverbal behaviors are expressed in this study group. First of all space and seating play a part because, the group was sitting in a circle, and when Tamika pulled away from the table, it showed that she was upset about Tyler not being present; demonstrating â€Å"kinesics.† In addition, Tamika was using â€Å"time cues† by complaining that Tyler was late and that 20 minutes had gone by. When Kelli began to pack up her things, her movements expressed that she too was unhappy about the situation. â€Å"Paralanguage† was used when the pitch of Tamika’s voice changed as she asked the question â€Å"Man, what time is it.† It is evident that there was no â€Å"transactional process† within the group as a whole. Tamika and Kelli were expressing how they felt about Tyler on being present at the meetings. They were clearly sending a â€Å"message† throughout the group. As Ryan was demonstrating â€Å"paraphrase† by reminding the group the everyone knew that Tyler’s parents was sick and Lam â€Å"action-oriented listening† turned everyone’s attention back to the task of completing the project. It is clear that there was plenty of â€Å"nonverbal behavior† with this group. Nonverbal behaviors can be interpreted by other in ways not intended. Our text states â€Å"nonverbal behaviors can contradict verbal behaviors (Galanes Adams, 2010).† As we speak to another person or a group, our tone of voice and body language are also speaking for us. It’s important to be aware, so that our actions aren’t taking away from what we are trying to speak. By observing nonverbal ques, we are able to recognize if what we are saying is being taken serious, upsetting someone, confusing or if people are in agreement. Question #7 How might computer-mediated communication been used by our student group? What precautions might they take should they choose to use it to compensate for absences from meetings? Computer mediated communication could have been used in the form of video conference where every member can see and hear their team member, or a chat room where all team members can post their work and respond to other members work. They could attach their assigned work to an email and forward the work to all the members of the group; this would have eliminated Tyler missing meets and Tamika being in that stuffy room. The first precaution is making sure each member has a computer or access to one. If the group is going to use the video conference, then the group need to make sure everyone has the proper equipment and software to participate in the group project. Once the group establishes everyone has a computer or access, they need to understand how to upload their work if they decide to use the chat room as a communication channel. Question #8 Given your understanding of communication principals, including nonverbal messages, what advice would you give to this student group? The group in chapter two should have, communicated differently. Communication is the key to an effective group. You must communicate with your fellow team members, be open about what you are feeling so that way tension does not build and explode making thing much worse than they have to be. Lam could have paraphrased the group feeling when he took control, and decided to start. If lam would have paraphrased, it would have let the other member’s know that he was listening to their concerns. The group should be more mindful of their nonverbal behavior. Lam did do a great job displaying â€Å"action-oriented† listening and getting the team back on track. As a group they should have focused on a solution to get Tyler’s part of the assignment, since they know his pattern with the group. Email and video conferencing are a couple of solutions. References Galanes, G. J., Adams, K. (2010). Human Communication Process in the Small Group Context. In Effective Group Discussion (pp. 22-47, Chapter 2, pgs. 39 46, Chapter 3). New York, NY: McGraw-Hill.

New Computer Build :: essays research papers

New Gaming and Over Clocking Computer Build Building a new computer can be quite complicated and time consuming. You should take just as much care in researching each component as you would installing them into your system. It is crucial that the component fit your purpose, provide stability, and work well with the other components you select. For my system, I have chosen components that have been thoroughly tested and approved by respected people in the technology field.   Ã‚  Ã‚  Ã‚  Ã‚  The centerpiece of this system is of course the motherboard. I wanted something that was cutting edge but also stable. Ease of use is important, as well as compatibility. I plan to do some over-clocking so this feature was also of great importance to me. After sifting through many reviews I rested on the ASUS P5AD2 Premium, because of its immense offerings and satisfactory reviews. This board supports all of the latest features including SATA, PCI-Express, DDR2, and it accepts the new socket 775 Pentium 4. These features will allow me to use the fastest hardware made for consumers today and hopefully allow this computer to play the latest games for years to come. The board also comes with an impressive list of onboard features. It incorporates 8 channel onboard sound which will suit my needs and save me the expense of buying a separate sound card. It also has two onboard gigabit Ethernet ports and, onboard wireless G with an external antenna which should more than handle anyone’s networking needs. This motherboard has the most advanced feature set I could find available. ASUS has also made great advancements in over clocking with this board. All you need is the most recent bios and you can now unlock the clock multiplier on the Prescott Pentium 4. Until now this was only achievable through the use of an AMD processor but now offers this option with the newest Pentium family. Because heat has been a problem with the Prescott processors ASUS has also introduced â€Å"Stack Cool† this is simply placing another PCB on the underside of the board to dissipate heat. This helps improve stability and increase the life of components.   Ã‚  Ã‚  Ã‚  Ã‚  For the processor I have chosen the Intel LGA775 Pentium 4 550. This 3.4 GHz, 800MHz front side bus processor is a very good choice for over-clocking and even at stock speeds it screams. Although the Prescott processors don’t score much higher than the Northwood processors in benchmarking at stock speeds, the over-clocking factor really comes into play here.

Assess the reasons why the 2nd Republic was so short lived Essay

In 1848, agitation arose surrounding Louis Philippe, which led to his abdication later that year and the setting up of a republic in his departure. The ‘Second Republic’ was fated for failure and only reigned for an ineffective four years- between 1848 and 1852- before Louis Napoleon destroyed the republic in order to declare himself Emperor. I am going to discuss the combination of factors which contributed to the collapse of this flawed republic. In early 1848, under the government of Louis Philippe agricultural and industrial problems resulted in rioting, unrest and unemployment. Louis’ legitimacy as king was beginning to be challenged and the middle class, eager for reforms caught hold of a revolutionary spirit performing in demonstrations including that of the 23rd February, where nearly 50 people were killed. Louis, feeble in the face of a revolution, abdicated and fled to Britain on the 24th of February 1848. The abdication of Louis-Philippe left a vacuum or power and authority. The legislative authority which was in session at the time would willingly have declared regency for the ex-King’s mother until his son was of sufficient age to rule, had not the Republicans inside and outside the Assembly acted so swiftly. The middle class became worried as they were in the minority compared to the working class and feared them. The middle class were accepting of the decision of regency but the ‘Paris mob’, the working class, were furious at the prospect of their uprisings being ignored. They wanted a total change, not another monarch. A part of the armed mob which had in fact caused Louis’ abdication, successfully burst into the Chamber of Deputies as the arrangements for the succession were being discussed and to prevent any conclusion being decided. It was clear to those deputies who dared remain, that a republic was not in order because most of the people wanted it, but that only a republic would calm the mob down. A primary reason for the failure of the republic was that it was only set up in response and placation of the working class, or the ‘Paris mob’. The Paris mob was not the majority of the population therefore; support for the republic was thin from the beginning. Sufficient resistance was not raised opposing its creation however, because the monarchists were far too divided to unite. For example, even if the Orleanists and Legitimists did unite to overthrow the republic, there would then be a state of anarchy as they both wanted such different ideals for France. A provisional government was set up with 4 Socialists and 7 Republicans. Controversy arose, thus hindering the success of the republic, as both the Republicans and Socialists wanted a republic but entirely different ones. The Socialists were unlucky in the majority of the government being Republican as it meant they were ousted on most occasions. For example, it was decided to set the election date on Easter Sunday; a set-back for the Socialists. This was because the Catholic Church disliked the Socialists and a majority of their supporters, the urban working class, would attend mass, hear a biased sermon (in those days the church was permitted to interfere politically) and thus vote against the Socialists. The election results for the now ‘Executive Committee’ reflected this, with 5 moderate Republicans, and no Socialists. The situation was not dissimilar to that in the period Louis Philippe and much of the constituent in the Assembly were lawyers, professionals and landowners. In fact, 165 of the 900 of them had been in the July monarchy under Louis Philippe. This enraged the Socialists who were desperate for reformation. They attempted an uprising but were quickly crushed and their leaders imprisoned. The first reformation made by government was concerning unemployment and they gave money, buildings and tools in hope people would create jobs for themselves and become self sufficient. The revolution however, increased unemployment and the government themselves developed economic problems. They needed to either cut spending or raise taxes, which would be a danger for their popularity. The Committee was emboldened by the settled state of Paris brought around by the payment of the ‘dole’ by National workshops and with their conservative nature of the moderate Republicans it was decided it was time to put the ‘masses’ back in their proper place and assert dominance once more. Thus, the ending of National Workshops came around as they had cost the country a great deal of money and attracted the poorest of society from everywhere in Paris in efforts to receive handouts. Men were instructed either to join military service or go to Algeria to work. The Republicans motives were clear; they felt threatened by the large number of able-bodied poor in Paris and feared the only way to prevent a potentially revolutionary group was to disperse them into the army or to do work in various provinces, forcing them to comply if they objected. Their reaction was predictably infuriated at the audacity of the Republicans and 20,000 armed rioters took to the street in a resistance known as the ‘June days’ which was regarded as more commanding than the one that forced Louis-Philippe into abdication. The government was prepared to use any force that was required in order to crush the revolt. General Cavaignac, with calculated and cold-hearted efficiency brought upon his troops and begun the task of quiet literally ‘clearing away’ the barricades street by street. Troops roamed the quarters in which the barricades had been and killed anybody whom they thought had been involved in the fighting against them. Ironically, thousands of the protestors were imprisoned or deported to Algeria in the end anyway. The June days were a landmark of the republic, four days of brutal fighting clearly revealed to all the violent nature of the republic. The Republicans felt they now had power over the Socialists and decided to crush them once and for all. Newspapers and clubs run by the Socialists were closed. The working-class became anti-Republican as they saw them now as oppressive and manipulative, both to the Socialists and also to themselves. The Republicans were doomed. They were upholding a flawed government with diminutive support. In November discussions of the Constituent Assembly finished and it was decided there would be a president elected for four year periods and of universal male suffrage. In December 1848 the elections were held for presidency. It was an impossible task to appeal to any more than a small minority of the electorate as a candidate due to the obvious lack of media facilities. Louis Napoleon Bonaparte spent most of his personal fortune however, in one of the first attempts at a national scale campaign. Local newspapers, badges, pictures and Napoleonic mementos were widely distributed. Napoleon had come to claim what he believed, by birth, to be his right. Used to Lamartine’s dreamy romantic idealism, France needed someone new and decisive which was a windfall for Napoleon. Many had believed the election to be a foregone conclusion and that the presidency would certainly go to Cavaignac. However, he had made enemies whereas Napoleon’s reputation remained untarnished. Despite lacking in charisma and being a poor public speaker, the leading politicians appeared fond of him and in a bid for power thought that they would be able to manipulate him as a puppet. His policies were of a strong government inside a democratic framework, his strong self image and his uncle’s Napoleonic legend appealed to all and most importantly, he had no association with the June days. He allured the masses in differing ways; The Royalists wanted him as a temporary monarch until the Legitimists and Orleanists resolved their differences; the clergy and army men thought he would uphold their privileges; the working class were enthusiastic on his ideas of social reform; the Frenchman thought he would reverse the Vienna settlement and the peasants wanted protection from the Republicans who were associated with violence. Napoleon becoming president was of no advantage to the republic and it could not last long under his power. Once president, Napoleon became greedy in his desire for power and decided his position was not authoritative enough. He wanted to remain in presidency longer than the four year stint and also demanded an increased wage. On the 2nd December 1851, after his demands were not met, Napoleon staged a coup to gain support and brought in troops to quash the opposition. An overwhelming ‘yes’ vote secured Napoleon with a ten year rule and another for France to become an Empire with Napoleon as emperor. On the 2nd December 1852 Napoleon declared himself Emperor and therefore dissolved the Second Republic of France. After less than 5 years the Second Republic had been brought to an end. The republican form of government had such revolutionary overtones inducing political, economic and social turmoil that it is not surprising that the men of property and power throughout Europe regarded Republicanism as a danger. The Second Republic had been established through public acclaim in Paris although had there not been a split of the Orleanists and the Legitimists and the Constituent Assembly a Republican constitution, then a Republic would never have emerged. Thus the republic had such few positive adherents that it was unlikely to survive any determined and well-organised attempt to overthrow it. The Second Republic failed to survive once a suitable solution had been found, in the Emperor of Napoleon. However, we should not credit Napoleon’s rise to Emperor as all due to the situation; he had made skilful and determined use of all that had been handed to him. I believe the failure of the Second Republic to be one of inevitability as it was too diverse in comparison to the previous reign of the monarch, to be wholly accepted. A plethora of hindrances faced the success of the Second Republic but I believe it to be mainly due to 4 factors; the sparse support for the republic in the first place (only the Paris mob), the Republicans destroyal of their own reformation, the workshops, the French people’s need for stability and Louis Napoleon’s overriding determination for power, which was the ‘final nail in the coffin’; of the Republic.

The Transnational Outsourcing Of Labor - 927 Words

There are multiple reasons why structural power has declined, times have changed and laws have changed accordingly. Jennifer Jihye Chun touches on a few of these reasons but, focuses on two main reasons for these shifts. First is the transnational outsourcing of labor. The workforce no longer has the same structural power they had in the days of assembly lines most jobs suffering from unfair labor practices are unskilled service jobs and are easily replaced. This is because â€Å"capitalists relocate production to lower-waged regions to weaken organized labor†¦Ã¢â‚¬  (Chun: 10). Though Chun does not make it a main point she mentions that the laws in place are pro employer/business owner and â€Å"the recognition that contested struggles over ‘rule of law’ directly shape the expression and efficacy of workers’ associational power.†(Chun: 12). Employers are allowed to bypass workers because it is â€Å"rule of law†. The second main reason Chun m entions is based on the classification of an employee and the employer-employee relationship. There are more nontraditional employee opportunity that blur the line of what an employee should expect. These jobs include, subcontracting jobs, independent contracting jobs, and temporary employment jobs. These blurred line affect benefits, rights to bargain and rights to be represented, to name a few. People in service jobs do not have as much structural power because they have fear of being replaced when the employers need to be the ones that fear a strike.Show MoreRelatedNeoliberal Globalization:Transformation and Development1021 Words   |  5 Pagesother for the global economy to prosper. Meanwhile, Significant changes have occurred in the nature of international trade and commodity production for the past decades. These changes also lead to new geographic, social, and political divisions of labor worldwide. 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